In this era, no matter what your product or service is, you need an online presence to stay afloat. Good SEO practice is not just a website and optimization. Seo Gold Coast Company is always evolving that unless you keep track, you will be left behind by the competition.
Here are the digital marketing trends that you need to know to stay relevant in 2022, and beyond:
1. LinkedIn is increasing, expanding, and increasing.
LinkedIn remains a rising leader in the digital realm. Each quarter, they record significant increases in monthly active users as well as interactions on their platform. They also continue to launch new features to improve results for pages and businesses.
2. Experiences are the latest social currency.
Businesses continue to be clamoring to increase word-of-mouth, and gain social recognition. As the world of advertising gets more crowded, earned media and word-of-mouth are becoming more crucial to make it through.
Recommendation: Businesses should concentrate on creating positive experiences at every phase of their interactions with their customers to increase social media word-of-mouth.
3. Video Marketing is a Must
There was a time when text-based content can already produce results. This is no longer true now. People are generally lazy to read long blocks of texts; they prefer watching videos. If you’re not doing video marketing yet, you better start now.
People are watching video more than ever and they’d rather watch you than read about you. You can take video marketing up a notch by doing live videos where an influencer talks to viewers and answers their questions in real time. Videos inspire confidence because seeing a product is more believable than reading or hearing about it.
To get started, go with different kinds of short videos – testimonials, how-to, product unboxing, and product launch videos. To make your video creation and editing task easier, use an online video editor that comes with ready made templates and easy to use interface
4. Content is Still a King
While it’s true that video marketing is big, content marketing still matters. Quality in content strategy is always a given, but now context and targeting are also important. It’s not enough that the content is well-written. Google rewards content that anticipates a reader’s needs. If you are tasked to do content writing, know your readers well. Get a feel of what they want to know so that even before they ask it, you are ready with the answers.
5. Personalize your Email Marketing
Despite the presence of several messaging apps, email is still a major communication tool for business and personal purposes. This is not the time to set aside email marketing, but you should no longer be sending generic emails.
For email marketing to work, your emails must be personalized. If an email compels a reader to click your link and look at your product, you can send a follow-up email with a demo video or promo price. If he bites, you can continue building your relationship in a personalized manner.
6. Interactive Content will Grow
Interactive content is something that a reader can click on, swipe, or participate in. Examples of interactive content are quizzes and polls, augmented reality ads and 360-degree videos. These formats are engaging, and marketers find them effective in educating the buyers. Healthcare digital marketing is getting high benefits from content interactions, for example, some apps like Practo, Mfine, PristinCare are making healthcare available on mobile phones.
7. Customers like talking to Chatbots
Chatbots (chat robots) are AI software that acts as a front desk for customers. It answers customers’ basic questions in an instant. It allows personalized interactions without the need for human resources unless necessary. A lot of businesses are using chatbots because it allows 24-hour “manning” of their store, customer’s questions are answered immediately and there is no need for actual manning.
Customers also prefer messaging a chatbot over calling up a hotline. Chatbots will be here for a long while because businesses and customers alike favor them.
8. Voice Interaction will continue to rise
Siri, Alexa, and Google updates will pave the way for other smart devices that will allow people to communicate with machines. This shows that talking is a preferred method of interaction as many machines are catching up.
If you want to target voice search users, there is one important point you must remember. A typed-in query and a voice-searched query offers different results. In a typed-in search, the screen displays several results on a page while in a voice search;the user usually gets just one reply. If you want to get this solitary spot, use keywords that people will speak which are usually different from what they type. It’s going to be another learning process in the buyer persona. Video interactions can work best for tourist business digital marketing.
9. Get into Omnichannel Marketing
Market across multiple platforms such as email, social media, blogs, and apps. This is Omnichannel Marketing and it allows businesses to connect with customers in several ways. If a customer sees you wherever he/she is, you stay in his mind longer. This means better retention that you can leverage.
10. Using Messaging Apps for Marketing
Messaging apps are not just for social chats or family interaction. Because billions of messages are sent daily on Facebook Messenger and WhatsApp alone, businesses have taken interest in messaging apps.
In the next 5 to 7 years, messenger marketing will most likely be the number one marketing channel. At present, marketing through Facebook Messenger gets 80 times more engagement than posts on Facebook News Feed. It allows companies to send personalized messages to a wide range of audiences. And, this audience seems to prefer doing business with someone he can talk to immediately.
11. The youth have left Facebook
Facebook is not dead, but this once dominant force has lost the young market. According to Forbes, 41% of Facebook users are aged 65 and up. The Gen Z crowd has moved to the more visual, interactive, and friendlier platforms such as Instagram, Snapchat, and Tiktok. A lot of users were also turned off by the proliferation of fake news, cyberbullying and political propaganda on Facebook.
A SEO Manager whose audience belongs to the Gen Z group may find Facebook an effective platform. It will be a wiser digital marketing strategy to establish a presence in Instagram, Snapchat or Tiktok where users are young and happier.
12. Youth is More Active on Instagram
Instagram is where you will find the younger market, particularly those under 30 years old. If your audience belongs to this age group, you should be in IG. One challenge you may find though is that in some countries, Instagram has removed the “likes” feature and this may be applied across the globe soon. We are yet to see what effect this will have, but Instagram is hoping that doing away with the likes may lead to an improvement in content quality.
The way we do business now is different. There is a huge preference for buying goods and services online, both for convenience and safety. The internet can be challenging to navigate especially if you are used to dealing with customers face-to-face. But, this is our reality now and we have to embrace it. It may feel foreign at first, but take inspiration from thousands of businesses that have thrived online through SEO and Internet Marketing. Take a cue from them as you embark on this venture. There are practices that have been tried and tested. Let them be your guide while you grow with the changes.