With the progressive increase in technology penetration globally, digital marketing is becoming a key driver for success in the business world. No matter the size of your company or industry, Internet marketing strategies are one of the best methods to grow your business. But to build a successful business that generates good revenues by staying ahead of the competition, you need to have the best digital marketing strategies.
And these strategies should be relevant to the company and the consumers. In this post, we will discuss the top digital marketing strategies every business should adopt.
What is a digital marketing strategy?
A digital marketing strategy is a roadmap of how a business will realize its marketing objectives through online channels such as social media and search. Most digital marketing strategies outline channels and tactics you can apply and the amount of money you will invest in these tactics and channels.
Benefits of a digital marketing strategy
A digital marketing strategy can help businesses reach and surpass their marketing goals. Check out the benefits of digital marketing strategy in the following section.
1. Boost website traffic
In all the available digital marketing strategies, increasing website traffic is one of their main goals. When people visit a company website, they do so because they want to accomplish a task or get information.
The more you attract visitors to your site, regardless of the channel, the more opportunities you get to show potential customers what you have to offer. This results in more conversions and sales.
2. Driving storefront traffic
If you run your business in a brick-and-mortar store, your primary goal is to make customers come to where you are located. Like local SEO, digital marketing strategies can help you achieve this feat and attract more foot traffic to the storefront.
Although you can feel that digital marketing strategies are not perfect for a local physical store, they are strong methods for promoting and growing the business.
People depend on searches to find business outlets near them, and it is for this reason 80% of local searches convert.
3. Raising revenues and conversions
The primary and most important aim of any marketing campaign is to raise revenue. Through improving the target audience to your shop or eCommerce store and partnering with established digital marketing firms, you can boost your sales in leaps and bounds.
4. Boosting brand awareness
When you leverage digital marketing, you showcase your brand to a larger group of potential prospects through email inboxes, organic searches, social media channels, or other delivery channels. Doing this will result in more people becoming aware of the brand that increasing brand awareness.
After interacting with the brand, they’ll know your products, branding, and what distinguishes your business from the competitors. So, when they need any product or services, they’ll definitely remember your brand.
Top digital marketing strategies every business should adopt.
1. Content marketing
Every established business globally is heavily investing in content marketing as both household and corporate clients are currently more research-oriented than before.
Studies reveal that more than 70% of businesses now make decisions after serious research. Also, 8 in every 10 customers search for the product its descriptions and customer reviews on the internet before buying.
To attract this crop of customers, invest in eBooks, blogs, reports, and articles early and distribute them consistently in the market. Always remember to have unique and fresh content so you can have a strong impact on the market.
2. Social media marketing
Most customers look for products and services from social media. Social media has shifted to a great marketing tool over the years, and buying decisions are highly influenced by what gets posted on these platforms.
With a robust social media marketing strategy, your business can get maximum exposure, improve conversions and sales. An expert social media marketing agency can help you create an effective social media marketing campaign to help drive your marketing objectives.
3. Email marketing
While you’ll be distributing content freely, ensure you request for email addresses of your potential clients. If done right, email marketing can be a box of treasures. However, if done wrong, it can waste a lot of your time and resources.
It is important to have the right strategy and perfect tools to get started on email marketing. Get a professional email marketing firm that understands the industry, technicalities involved, and skills to train you on how to execute the campaign.
People read their emails daily, so if you use a catchy phrase, you will have a good number of conversions and sales.
Organic traffics from search engines will give you maximum revenue since ranking higher on these platforms builds trust and authority. Search engine optimization slides easily with content marketing campaigns, and with time you’ll start ranking in all search engines.
Different SEO tools used by most digital marketing firms can help propel your startup from the ground and make your site rank on search engines.
5. Influencer marketing
In this digital age, almost all startups are turning to social media influencers to help them show their products and services to potential clients. This is one of the most inexpensive but highly effective digital marketing strategies.
Since these people command over one million followers, a single post with a description of your product or services can reach a massive audience of potential clients. Multiple influencers can add more exposure on different platforms and expand your target market and possible buyers.
In the current online market space, the key to successful digital marketing is to think and reason from clients’ perspectives. In other words, aim at solving problems instead of giving them hard shells.
While there are lots of digital marketing strategies you can leverage, the ones listed in this post are startup-friendly, easy to execute, and requires relatively low capital to implement.
As a startup looking to shift to online market space or boost storefront traffic and sales, use the following digital marketing strategies; invest in content marketing, use social media marketing email marketing campaigns, sharpen your SEO skills, and take advantage of influencer marketing.