What can you expect from the latest updates of Google in 2021?

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Google research studies show that users prefer sites and web pages that offer an excellent user experience. So, what is Google’s new update? Yes, precisely, it refers to the ranking of a web page based on user page experience.

Google ranking of a page depends and relies on many factors. Google Search has added various user experience measures, such as how swiftly the pages load and how mobile-friendly it is. Now it is crucial to have such criteria on our website to fine-tune with a Google search. Three factors that are vital for ranking of a page are:

  • Speed
  • Responsiveness
  • Visual Stability

One may expect that these components are going to be part of the latest Google algorithm update. It is expected to be made live soon by the Chrome team. This will help site owners to measure their user experience on the web. The testing phase began that will incorporate the three foresaid metrics in the search ranking. Google is working on providing a quality user experience by introducing a new signal to the server.  

Page Experience Algorithm Update

Page experience denotes the signs that measure how users grasp the feel when interacting with a web page beyond its sheer content value. The Core Web Vitals are an essential part of the Page experience algorithms. Web vitals measure the user experience on a web page. The user experiences are rated based on loading performance, visual stability, and how easy it is for interactivity.

Page experience helps users with enough information and deeper engagement. The other factors include what is prevalent in the current search signals. We know the importance of these signals, including safe-browsing, no rude advertising that frustrates users, mobile-friendliness, and enablement of HTTPS.

1. Core Web Vitals

These core web vitals are most relevant for all web pages. Changes to fine-tune to mold to these core web vitals will have a positive impact. Google puts core web vitals as LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift). 

  • Largest Contentful Paint (LCP): It precisely measures the loading performance. Google expects the page to load within 2.5 seconds after a user clicks on the web page.
  • First Input Delay (FID): It precisely measures the interactivity. Google wants to provide an enriched user experience, as it expects FID maximum upto100 milliseconds or lesser.
  • Cumulative Layout Shift (CLS): It precisely measures visual stability. Google wants pages to maintain CLS of less than 0.1.

The most common reason for poor experience is a slow server, JavaScript, and CSS blocking, other types that affect the paint time include <img>, <svg> and a background image with URL () function. All these will have a direct consequence on rendering. It is better to optimize the following: 

  • Compress images
  • Preload significant resources
  • Compress text files

Preloading the prioritized images, removing irrelevant images and using responsive images, and convert the images into JPEG 2000, JPEG XR, or WebP will improve loading speed.

Compress your resources also improves delivery. Algorithms such as Gzip and Brotli supported by all browsers can be implemented to prevent delays.

2. New Search Signals

The new search signals are believed to provide users with a delightful experience. Earlier, users using mobile devices to search results noticed the text was too small and difficult to navigate. It is a frustrating experience for all users. Google update of ‘mobile-friendly label’ 2014 ensured that users don’t have to struggle reading the content.

In the year 2021, the new page experience signal update wants to quantify user’s experience. It helps the site owners focus on what is essential and matter the most to provide a satisfying experience.

How Page Experience Works

The page experience will now include several hundreds of signals when creating search results. Google expects these changes to be rolled out in May 2021.

Google is still expected to provide the best content-based match ranking even though the web pages are subpar. It is also true that these core web vitals do not override great page content. But when search results find more pages for similar content, the new update signals will rank based on the core web vitals. If your site doesn’t hold these core web vitals, search appearance on Google will be affected.

Why Search Ranking Algorithm Update Really Matter?

As pointed out earlier, you may wish to have core content that Google exclusively finds and displays on the user’s search page. Page experience is the core value of Google search engines. If your website is not optimized to bring quantified user experience, you become invisible in the long run.

How to Improve Page Experience

Site owners must start working on improving the page experience. A site audit is the first step to see where the repair can be made. Once identified the loopholes, you may iterate on fixing what you have uncovered. If your page is optimized for AMP (Accelerated Mobile Pages), it is good news. Google search will link it to its cache memory in providing search results. There will be no change in search behavior. Our developers have all the tools that you need to kick start in optimizing a great user experience.

After configuring these metrics on the website, data are analyzed to check if the page meets the recommended threshold. Google expects at least 75% page visits. It is also essential to set up real-time monitoring on the owner’s website to accurately diagnose and quickly fix the regressions.

Other Web Vitals

The Time to First Byte (TTFB) and Time to interactive are also helpful in analyzing the loading experience of the web page but do not necessarily reflect user experience outcome.

Key Takeaways

Google Search’s mission is to help users find the most appropriate and relevant quality sites online. The primary goal with all these updates is to ensure users get the right information. They are satisfied with the content provided and ranked before their screens. 

Google updates are an ongoing process, and it is vital to incorporate these updates on our web pages from time to time. The tools and our skills will help make it simpler to create unique websites and build an internet ecosystem that all fall in love with.

By Andrea Crook

I am Marketing Manager at Digitalize Trends. My role is to research & ideate on trending topics & need to write the niche content as per industry norms. To help & provide relevant information to the community on trending technologies.

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