They can be a great tool in any marketer’s arsenal – if you’re not using cookies in your digital marketing campaigns, you’re missing out.
In fact, over half of the marketers in the US find data from third-party cookies helpful in their digital marketing strategies. But how exactly can cookie solutions benefit marketers?
That’s what we’re going to explore in this blog. Read on for some of the top ways that cookie solutions can empower marketers, with, of course, user privacy in mind.
Cookie Solutions Can Measure Ad Success
First of all, a compliant cookie consent solution can enable you to track user behaviour. This can ensure you show relevant ads based on user preferences.
Advertisement is an essential aspect of any marketing campaign. Ads can be found across a wide range of platforms, whether it be on social media or on websites. Usually, people only click on ads if the ad is relevant to them – for example, they’ll click on an ad for shoes if they are in need of a new pair of shoes.
Cookies can help you to measure the success of an advertising campaign. By measuring click accuracy and impression, you can improve any future ads. You’ll know what works for your users and what doesn’t, and create ads more suitable for your audience.
Cookie Solutions Can Improve Engagement
One of the key ways that cookie solutions can empower marketers is by improving customer engagement. If the page is engaging enough, the user will likely spend more time on the page. However, if not, the user will exit the page quickly – resulting in a high bounce rate.
As a marketer, it is your responsibility to ensure that a web page is engaging. But how do you know whether a web page is engaging or not? Through cookies.
Cookies can provide you with information about how long a user spends on a certain page, along with how the user interacts with the page.
If you find that users aren’t spending as much time on certain pages, then you now know that you need to focus your efforts on optimising the page to improve engagement. Likewise, tracking cookies can help you learn which pages perform well – this can help you improve other pages.
Making your website more engaging can ultimately improve the customer experience and can boost customer confidence in your business – which, in turn, can increase conversion rates.
Cookie Solutions Can Help You Measure Digital Marketing Results
Cookie solutions can help you determine the number of users that have not only seen your digital advertisements but also know who clicked the ad and where they came from.
This information is essential to marketers as it allows them to know what ads work and which ads aren’t working. By learning which ads are performing well and which aren’t, you can work to improve the ads that have low click-through rates.
Overall, cookie solutions can save you money in both the short and long term. You can eliminate any ads that are low-performing, or designate extra funding to the ads that provide value in order to give you the best return on investment (ROI).
This can also help you to predict how successful any future marketing campaigns will be, which can help you plan your campaigns more effectively.
Cookie Solutions Can Help Grow Brand Awareness
By tracking your content, you can determine which posts are the most high-performing and which pieces of content aren’t performing as well. This can show you what type of content your customers enjoy and what topics your consumers are interested in, and tailor your future content to your customer preferences.
This can help you to grow your audience and improve your brand image. The more content you produce that your consumers enjoy, the more they will get shared – allowing you to expand your reach and increase brand awareness.