Is your dental practice attracting new patients? Are you still relying on your old advertising methods such as yellow pages or radio? It may be time to embrace digital marketing and hire a digital marketing agency for the continued health of your business.
Digital marketing for dentists isn’t just about advertising to a larger audience. It is also about delivering your message to each potential patient.
No other marketing method enables you to target specific clients and segments. If you know the demographic you are reaching; you can deliver a more effective message.
Digital marketing brings quicker ROI than conventional marketing
If you have a budget for a digital marketing agency for your dental practice, reaching your prospects over as many channels as possible is recommended. Conventional advertising channels such as radio, television, and newspapers increase awareness of your practice among your community.
But the disadvantage with offline advertising is it does not have an immediate positive effect on your practice’s revenue. You will be paying to reach thousands of people, but only a few of them are searching for a dentist. Therefore, your investment will go primarily towards increasing awareness of your brand rather than earning you profits.
The standard form of healthcare digital marketing, search engine advertising, enables you to reach just one person at a time. You will be bidding on specific phrases such as dentists in San Francisco. These are search phrases a person looking for a practice like yours would key in.
Not only does this strategy focus on targets likely to become new patients, but you only pay when someone clicks on your ads. Digital marketing has an immediate conclusion on your practice’s ROI compared to traditional offline advertising.
Pinpoint your specific targets and provide maximum relevance
A well-planned digital marketing campaign enables you to target a patient with the perfect message at the right time and the best channel.
A few examples of the most common digital marketing channels are:
- Pay-per-click advertising on search engines and business directories enables you to reach patients actively searching for dentists in your location.
- Display advertising boosts awareness of your practice among potential patients who visit local news websites.
- Share valuable tips about dental health on social media to be at the forefront of patients’ minds.
- To increase customer retention, talk about new offers that you have on social media and through email.
- Apply marketing automation to create reminders for your patients who haven’t come to your clinic for a certain period.
Since online marketing enables you to target different messages to different people, your message will always be meaningful to those who see them, thus ensuring a positive response.
Digital marketing for dentists enables you to capture and nurture leads
You could tap into an audience segment: people interested in receiving dental services but haven’t done their search yet for a particular dental clinic.
There might be people who plan to have dental services such as teeth whitening or straightening. These people are searching online for answers to their queries, but they are only researching and aren’t ready to schedule an appointment.
A targeted website content enables you to reach people searching online for general information about dental services. An in-depth guide explaining how your dental services work, such as tooth whitening, could receive traffic from people looking for information. If your data is valuable and persuasive, your website visitors are more likely to come to your door for your dental services. Digital Marketing for Dentists is a great way to promote your dental clinic.