The elementary discord between the volumes of digital data we handle and the real world where this data is applied is a key reason for the quest that ultimately made Augmented Reality (AR) possible. Augmented reality, in the easiest term, can be understood as the set of technologies that extends the perception of reality through digital interactions.
Now the impact of AR has become so big thanks to mobile apps that businesses are running after to gain a competitive advantage by using it for branding and customer interactions. Augmented reality app development has almost become a must for any tech organization willing to deliver a unique user experience to the customer audiences.
The question is how to use AR technology to turn your business into a hi-tech one. While the tech stack for AR app projects is mostly well known, knowing the different app niches and implementing AR app ideas for them is most crucial. Whether you hire an in-house team of developers or opt for outsourcing app development for the AR app project, knowing AR impact and promises across industries is extremely important. We are going to explain these AR app examples for different industries. But before that, let us spare a few words on the basics of Augmented Reality.
How Augmented Reality works?
Augmented Reality (AR) allows you to project a digital image or three-dimensional visual character upon the real-world atmosphere, or it allows bringing the real-world visuals on your handheld device screen only to add multiple layers of information.
Basically, by facilitating interactions between the digital and physical reality around us, Augmented Reality (AR) enhances our perception of reality in multiple ways. The implementation of AR technology can be of different types based on underlying techniques and the context of the app.
Three Different Types of Augmented Reality (AR) Apps
We have several different types of augmented reality apps in the market. There are three different techniques to implement augmented reality through apps. Let’s explain them briefly.
Location-based AR apps depend basically on location detecting technologies like GPS. Based on the user’s location, it can create interactive AR objects. For example, in a travel navigation app, based upon your physical movement, the AR app can guide you in finding your searched destinations such as tourist sites, restaurants, hotels. The AR app can also show real-time visuals of the location with digital signs projected on them to guide the tourist.
Marker-based AR apps basically retrieve information hidden within a visual pattern and code. The common example of this type of AR app is the way we use our phone camera to retrieve payment information and process transactions through mobile payment apps.
Markerless AR allows moving a virtual object upon the images of real-life objects. For example, it allows a brand to create 3D visuals of their products and project them on the photos of real people and images of actual objects. For example, you can upload your photo, and an apparel brand can show your own appearance while wearing their fashion apparel.
Augmented Reality (AR) apps for different industries
Now it is important to explain how you can turn your business into a sophisticated and hi-tech by offering an immersive user experience to the customers. Let’s explain this with some AR implementation examples across the industries.
Augmented Reality apps for Retail
Augmented Reality apps for furniture brands allow users to evaluate the look and feel of the room after the room is digitally furnished with new furniture pieces. This works more like a virtual trial of the furniture in a real-world environment.
Such an app works pretty simply. All users need to do us to upload the images of their own rooms in CAD formats. Now they just need to choose various furniture pieces from the catalog and see how these pieces really look in their home. Right on the handheld device screen, users can see the new look of their with the new furniture pieces.
Augmented Reality apps for entertainment
These days augmented reality is being used to create entertainment content for the web and television as well. In a video, the characters can interact with 3D animated characters and even can allow the users to interact with these screen characters while the video continues to play.
Just when a football game is being streamed, the viewers can draw signs and engage with the match analyst on the other side. Similarly, you can play an interactive animation game and can buy certain game characters, breed new characters from them and sell them through chat with another player and earn money in real-time.
Augmented Reality apps for Navigation
By using an AR app, you can navigate in a remote city, discover new places and sites, and find interesting details right on your screen. Just as you move on within a museum, the AR app continues to describe the museum exhibits besides guiding you from one section to another.
Augmented Reality apps for Training
As a plumber or automobile technician, you had to learn the details of your trade the hard way by spending days and evenings through hands-on and on-site training. Now AR-based training apps for different skills can help you get hands-on Training more easily and with faster learning outcomes.
When you work on equipment or machine learning, the AR training app, by scanning the particular components through a smartphone camera, starts guiding you in real-time regarding the handling of repair or guiding you to troubleshooting faster.
For any business now, using AR technology has emerged as the most effective method to turn a business into a more hi-tech one. AR apps can allow your business to facilitate truly immersive interactions with the customers resulting in increased business conversion and brand impact.
By Andrea Crook
I am Marketing Manager at Digitalize Trends. My role is to research & ideate on trending topics & need to write the niche content as per industry norms. To help & provide relevant information to the community on trending technologies.