You’ve probably heard of branding before but in a sense that it’s all about creating a credible and strong image for a company or brand. Surprisingly, there’s also something called an “employer brand,” which refers to how potential hires and current employees view your business.
You know you already have a compelling employer brand if and when future employees can quickly and confidently share how working at your company is the best opportunity for job seekers. A major concern is—how do you get there? It’s time to start looking at the factors that affect building a strong employer brand.
Today, not understanding what it’s like to work for a particular organization is one of the most significant barriers people confront when looking for a new job. Employer branding strategies assist you in persuading candidates that your company is the greatest place for them to advance their careers.
Your ability to draw in and keep great talent can directly be impacted by how well you strategize your employer brand. Here are some tips on how you can do so:
Listen to employee feedback
There are no better people to help describe what it’s like working for your company than your employees. More than anyone, they know how the business operates and what it is like to work for you. Their perception and feedback are crucial in helping you build a strong brand that emanates from the inside out. For instance, in the niche example of a pool service business, you might want to attract talent by demonstrating that you use the best new innovate software to facilitate efficiency and productivity. Tools and technology from companies like Jobber can be used to demonstrate you are serious about empowering your teams to work to the best of their ability.
A brilliant way to learn what your employees think of your present brand is through a confidential poll or survey. It’s critical that you pay attention to and address any areas of concern raised by the survey if it reveals issues with your workplace culture or internal communications.
Develop an employee value proposition (EVP)
Your employer value proposition provides a compelling incentive for people to work for your company, which encapsulates your company’s mission, beliefs, and culture. Think of what motivates your employees to stay in the team. Is it the flexible work schedule? Or maybe your employees are particularly profoundly connected with your workplace culture? It doesn’t have to be something already upscale or too advanced, especially if you’re only a small business or a startup still finding your way to success.
Start by thinking of what you can bring to the table in exchange for your employees’ skills and talent. Look for ways you can boost their morale and make their tasks simpler but more efficient. If you used to make manual templates for invoices, quotes, and more, why not utilize software that can allow you to automate and create a customizable templates for every document you need?
Your EVP may also be about cutting-edge technology, options for remote work, diversity, or a whole range of benefits. No matter the size of your business, having a solid EVP also equates to a strong employer brand. Your value proposition as an employer greatly influences your branding message, boosting your reputation so that you can become a talent magnet.
Continue to foster a positive company culture
Establish work policies consistent with your fundamental company values as you develop your employer brand. Consider your company culture as its personality that celebrates empathy, trust, inclusion, learning, and growth. Don’t forget to ensure that your marketing goals are aligned with your branding approach.
Be transparent in representing your company’s culture and principles. Start by creating a distinguished page on your website that describes your corporate culture and organizational structure. You can also impress prospective candidates by offering them a downloadable pamphlet where they can learn more about your company. Be open from the beginning if you want to impress job seekers because visibility and clarity are the foundations of an effective employer brand.
It’s crucial to conduct remote hiring and onboarding in a way that puts your vibrant company culture front and center. Your business can create a strong and long-lasting first impression by providing a simple on-boarding procedure. Give new hires the resources, introductions, and orientations they need to succeed in their new positions immediately. You can also give away a unique employee welcome kit to make your new hires feel special.
Final words
Companies can no longer just post job openings and hope the right applicants find them. As a business, you must establish your worth as an employer. To do so, you must consistently prioritize building your employer brand.
Building a strong employer brand is an investment that can help you improve and retain a good business reputation. It can also help your company grow in the long run, knowing that you’re able to attract and retain the best employees.
