YouTube Shorts is launching in the US

YouTube Shorts is launching in the US

Digital Marketing

Over the last few months, YouTube Shorts has been in the making, and the beta version of the app has been available for some selected users. Essentially, the idea is simple. To create shorter videos that entertain, TikTok initially utilized this idea by building on the foundation of Vine.

TikTok has been one of the highest-grossing social media apps for a while now, and it is fair to say that it has reached the peak of its fifteen minutes of fame. Enter YouTube with their big idea to create a better version of the app with YouTube Short videos with features that only they can offer. YouTube Shorts are a great option to include in your Social Media Marketing Strategies.

There have been various developments in this app, and it has been one in the making for a long time now. So, let us take a look at its progress so far and how it can affect the market:

What is YouTube Shorts?

Essentially, YouTube Shorts is new platform where you can make Byte-sized videos that are, more often than not, entertainment-based. There are various ways to go about such an app, and YouTube can encapsulate and build on what TikTok has already done.

Mind you, TikTok app has been a phenomenal success for what it brings to the field. Moreover, unlike Vine, TikTok managed to stay in the limelight long enough to become an everyday staple for many people.

Is YouTube Ready to Steal the Thunder?

YouTube will undoubtedly make a big splash in the market, but it remains unclear to predict the future due to both the apps’ nature. Such an app practically requires a vast database, and hence they had to release their beta version in India.

Here, YouTube created a very healthy hype and even generated a good amount of buzz among Indians who use YouTube. Today the beta version of the app averages a global 6.9 Billion views a day. This number is set only to increase as the app is rolled out to the world. Suffice it to say that their initial test run can be seen as a success.

On YouTube’s part, this has been an intelligent move as with a bigger target audience for beta testing; they made sure that there is a lot of content already on the platform, and this more or less will ensure that the app is received well at other places.

Launching in the US and Soon Coming to the Entire World

YouTube Shorts is launching in the US in beta now, and people are very excited about further updates. Google has been working on a special text-based update for the app to allow content creators to generate good content and customize it even better. Once the pace is picked up, there should be a handful of updates coming in that cater to both the content creators as well as the viewers.

Another future update in the talks is the option for one to use YouTube’s database for background songs. It is well known that YouTube’s database is massive, and such an opportunity would surely do wonders for the audience base globally. Giving the audience special features that are known to be desired can help YouTube possibly steal the monopoly that TikTok has created but uprooting it will not be an easy task. That being said, YouTube shorts versions are still in its early phases, and it makes no sense to create a rivalry that is yet to be born.

Overall, YouTube has created a healthy launch pad for itself, and positive reception is expected for the United States, after which we could be looking at a worldwide release soon.

Looking at the Bigger Picture

Serving its beta testing phase in India since September 2020, YouTube shorts now make a full-fledged entry into the US market. Marketing the same concept as other video creation platforms, it has imposed a 15 second limit on its content creators. The buzz about “how is it different from TikTok after all?” remains alive and kicking as usual. On that front, there have been multiple answers to quench the curiosity of the masses. According to YouTube shorts, its X factor lies in YouTube backing it up.

YouTube, an unconventional OTT platform, wasn’t programmed for app-based creation, sharing, and advertising content. This is something that stays limited to YouTube shorts. Basically, more than anything, it will be the parent company that is likely to work wonders for this app. As a short-form video platform, we’re sure that the app will invite the right kind of buzz with the right features.

Application Features with its Beta Version being Rolled Out 

YouTube’s TikTok rival Shorts is all set to change the short media scene that is ruling TikTok, Instagram reels, and several such video platforms. However, whether or not it will succeed depends on the host of tightly packed features in the app. As the app becomes accessible all over the States in the coming few weeks, it is difficult to sit back and wait for the real-time feedback and reviews that will roll in.

While most of us remain intrigued by this app’s introduction, it is an undeniable truth that we don’t know much about it yet. The talk suggests several new features have been added to the app since its beta version rolled out in India. The app creators believe that it is meant to give quick creators the most liberating, equipped, and creative atmosphere for micro-content creation.

The App being Repeatedly Covered in the News

YouTube Shorts was featured in the News, and the app is all ready to take over the US. Users will now be able to relish a mini, social-media version of YouTube that allows them to easily create content and access content produced by others with easy swipes. Subscribing to one’s most loved creators will be more accessible than ever, and every TikTok user will quickly know how to use the app.

Owing to its simplicity and systematic interface coupled with intriguing content creation options, YouTube Shorts might soon come out of its Beta jacket to spread its magic in other parts of the world.

Key Takeaways

Missing features for collaboration and a curated feed make YouTube Shorts different from other short video platforms. We hope this doesn’t prove to be a risk too significant on YouTube’s part. Nevertheless, living in a world that has got the hang of micro-fiction, micro-poetry, and basically “micro” art in general, we do think that Shorts could excel by playing its marketing cards right.

Let us wait to see what’s in store for us as users all over the United States rush in with their unalloyed feedback. We wish YouTube shorts app has a long journey in the world of social media and entertainment.


I am Marketing Manager at Digitalize Trends. My role is to research & ideate on trending topics & need to write the niche content as per industry norms. To help & provide relevant information to the community on trending technologies.

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