Enterprise search engine optimization, or SEO, is without a doubt one of the most important parts of any marketing strategy, and in 2020 when the world was forced into isolation, businesses relied on it more than ever before. The reason? People were now living online, which means that the customers that needed to be reached were interacting in the digital, online world.
Over 50% of trackable website traffic comes from SEO, which is impressive. And if you need a reason as to why it’s because more web traffic means more sales which means more revenue for your business. It’s for this very reason that most marketers, around 61% of them, are looking to invest more time into improving their SEO strategy.
Without a doubt, while using SEO, there are a few things that you need to keep in mind. One of the important is Google and the changes that they make to their usage policies. That’s right, we’re talking about the death of cookies. But we aren’t here to talk about that today.
We’re looking at how changing algorithms, global regulations and new technologies all make it harder to get higher SEO rankings. It’s beyond simply slotting in keywords and hoping for the best – the bots have become smarter than that.
It’s not all doom and gloom though, there are a few things to look out for when it comes to your enterprise SEO strategy in digital marketing. Keep reading to find out more!
4 reasons why enterprises need SEO in 2022
While marketing strategies are vastly different from business to business, after all, you would use the same marketing strategies for clothing manufacturers when it comes to an engineering business, there are similarities. The components of marketing are the same regardless of the industry, it is merely the execution thereof that differs. This is why we’re sharing the benefits of using SEO for enterprise companies.
1. It results in more high-quality leads
Research has found that SEO results in more leads than any other form of marketing strategy. According to the Search Engine Journal, leads from SEO have a 14.6% closure rate, compared to the 1.7% generated by outbound leads. So, for quality leads, out in the time and effort to finetune your SEO strategy.
2. You don’t have to pay to rank
When used correctly, you can rank organically using SEO. It is about to rank without paying. All you need to do is create content that search engines will deem high quality. This relates to links and content, as well as the usability of your website.
3. The results are trusted
People trust organic search results more than paid ads. Zero Limit Web found that 67% of people click on organic results instead of their paid counterparts. As one of the 67%, I can say that I would rather scroll down than click on a promoted post. Brands need to know their worth.
4. It improves user experience
When it comes to SEO and your Google ranking, user experience plays an important role. The search engine is able to differentiate between good and bad user experiences and rank it accordingly. Consider testing your website before going live to ensure that everything is easy to use and follow.
5 enterprise SEO trends
With all the benefits associated with using SEO, it’s easy to see why so many enterprises choose to lose it. However, there are a few things you should know when it comes to your SEO efforts in 2022.
1. Keep up with Google
While links and content are important to Google, they are not enough to rank. It also looks into user experience, and its Core Web Vitals provide the guidelines marketers need to follow to do so. 2022 is going to be all about the ultimate user experience.
2. AI is changing the game
Artificial intelligence has become increasingly useful when it comes to SEO. The use of automation makes it easier to process data, optimize content and process mundane and repetitive tasks. This year we will see routine marketing taken over and performed by smart technologies.
3. Synchronizing marketing efforts
For a long time, PPC and SEO have been viewed as separate entities – which they are. But by conducting the two alongside one another instead of in a siloed manner, marketers can gain more valuable insight and drive more traffic. The shared data will ensure that both campaigns drive superior results.
4. Voice search
More and more people are using voice search functionality, with 27% of online users using this function to perform searches on their mobile devices. With smart speakers becoming a standard in many homes, marketers need to accommodate this functionality.
5. Video content is important
Many marketers discount the impact video content has on SEO, with 81% of consumer traffic reportedly coming from video. To increase engagement and improve your page’s authority, video content should form part of your SEO strategy.
Summary – SEO is constantly evolving
The world is constantly evolving, bringing with it new technologies. As a result, marketing efforts cannot risk becoming complacent. Instead, marketers need to look into ways of staying up to date on the latest developments and changes within the industry.
As one of the most important elements of any marketing strategy, SEO requires consistent monitoring and research to stay ahead of the game. With the above-mentioned trends in hand, you have the first steps ready when it comes to developing your SEO strategy in 2022.