digital marketing for startups

Digital Marketing For Startups: 5 Tactics You Should Know 

Business, Digital Marketing

Have you just launched a new startup? If yes, the next best course of action could be to market it. Marketing is one of the best ways to boost the growth of your startup firm. It helps increase its visibility to connect with more customers. As a result, you’ll likely make huge sales and great profits.

You can establish and manage a marketing strategy for your startup if you’ve got sufficient knowledge and skills in promotions. However, it’d be a wise decision to hire marketing experts. That allows you to centralize your focus on running your startup business.

You also need to note that most marketing firms have qualified and experienced staff. Therefore, hiring one can take your promotional campaigns a notch high. However, you must find the best marketing agency in Oxford to help you achieve your goals.

That said, here are marketing tactics you can implement for your startup business.

Establish A Website

Customers have continued to change their shopping habits for the last few years. For instance, today, most of them prefer shopping online. Therefore, it’s crucial to establish your brand’s online presence to connect with many customers.

You can consider various strategies to build your startup’s online presence. One of them is establishing a website. A website promotes the visibility of your company to a large audience. Besides, it allows you to promote your startup 24/7. All these help you to connect with many customers in no time. Ensure you develop an attractive or comprehensive business website.

Invest In SEO Adverting

Establishing a website for your startup firm is necessary to engage with online target customers. However, it might not work if not optimized for search engines.

Search engine optimization (SEO) increases the visibility of your startup website. Therefore, more and more people will likely become aware of your products or services. That goes a long way in helping you to generate more solar leads or customers.

There are various strategies you can adopt when it comes to SEO advertising. These include optimizing the website for mobile users, increasing website speed, providing a search bar, and optimizing the site for voice searches, among others.

Create A Content Marketing Strategy

Content is one of the essential components of any online marketing campaign. It involves building and posting digital materials online. These include eBooks, videos, blog posts, photos, etc.

You’d want to invest in content marketing for various reasons. But the most important one is to increase your online engagement. Most customers navigate online to find information. It’s therefore important to create and post materials online to help consumers connect with your brand. However, you must post the most relevant online content for your target audiences.

In addition to creating helpful content, make sure you include targeted keywords. That enables your online materials to rank high on google searches. As a result, your brand will become more visible online.

Apart from that, you can also consider building backlinks. This refers to creating hyperlinks from other websites. In simple terms, it means linking your startup website to other sites.

There are several benefits of creating backlinks. For instance, it helps gain more organic traffic from referral websites. It also increases the credibility of your brand. All of this helps attract more leads to simplify your marketing efforts.

Be Active On Social Media

You might think that social media channels are only utilized for social engagement and interaction. But that isn’t true. Most business owners today are taking advantage of social media marketing. You can also follow suit to grow your startup company. 

There are thousands of people using various types of social media platforms. Therefore, investing in social media marketing puts your startup in front of a vast audience.

While that’s the case, you must utilize the most suitable social media marketing tool or platform for your target customers. Besides, ensure you keep updating the selected platform with content. That helps attract more people and enhance the visibility of your brand.

Work With Influencers

Lastly, you can consider hiring influencers to promote your startup company. The good thing about influencers is that most of them have big audiences. Therefore, working with one makes more people know that your business exists. In simple terms, it promotes the awareness of your startup. Ensure you choose an experienced influencer familiar with your niche.


One of the secrets to growing your startup firm is investing in marketing. However, you must implement the best marketing strategies like what was mentioned in this article.

There are various tactics you can do to promote your startup firm. Just make sure to select one that’s most suitable for your company.

Related article: Enterprise SEO trends


I am Marketing Manager at Digitalize Trends. My role is to research & ideate on trending topics & need to write the niche content as per industry norms. To help & provide relevant information to the community on trending technologies.

Tweet Share Share