You have established an online store and listed all your quality products still struggling to increase sales. Can’t understand where you are lacking and what you need to boost online traffic and sales? You will need to understand digital marketing trends and use effective strategies.
To get your online store in front of potential customers and stand out from the competitors, use short and long-term marketing plans. Create awareness about your products and services and entice online visitors to buy them. Here are the top strategies to market your online store.
Integrate Email marketing
The use of email marketing for online store promotion has been a traditional marketing strategy for decades. It is a result-driven strategy for online and brick-and-mortar stores. Create a huge database of email addresses from existing and potential customers.
You can get email addresses from people interested in your online events and website visitors. Integrate ecommerce discount strategies in email marketing. For instance, recommend users to leave an email and get a special discount. Mention your email list and send e invitations to visit your store.
Strengthen Your SEO Strategy
SEO is a go-to strategy for online store promotion. Start with understanding who your target audience is, what are their expectations and search behavior, and their feedback. Improve on-page content like Meta tags or title tags, images, URLs, product descriptions, etc.
Make sure content uses relevant keywords and simple language that potential customers use when finding your products online. Perform thorough keyword research and create compelling and concise content that brings your online store’s visibility in the search engine results and boosts online traffic.
Create Informative Podcasts
Many leading online stores are creating podcasts to entertain their audience and promote their e-commerce store. Create podcasts associated with your niche to showcase your brand value and reasons customers must buy your products.
Add detailed customer insights to your podcasts. Take out quality time to find the right platform to post your podcast. If you need just some lines for message review, place your podcast time ad in the starting or at the last. Place it in the middle for longer messages.
Opt for Social Media Marketing (SMM)
Social media optimization (SMO) or social media marketing is another proven strategy to market your online store. Use widely used social media channels like Facebook, Instagram, Twitter, etc. to advertise your brand or business and boost customer engagement.
Create dynamic content with popular hashtags and trending keywords and post it frequently at the right time. Allow potential customers to share user-generated posts. Host live events, gift-giving programs, or webinars. Collaborate with reputable bloggers within your niche.
Reach Audience through Cross-Promotion
Collaborate with complementary and trustworthy brands in your niche to reach their audience and promote your ecommerce store with them. Reach a brand having similar target customers but selling complementary products.
Use proven cross-promotion strategies at all funnel extents, for example, co-sponsor for podcasts or guest posting. Add exciting promotions to discount one item when purchasing another one. Offer co-branded gifts during festive times or other special times of the year.
Sell Across Several Channels
To boost online traffic and sales, it is good to create a presence everywhere your targeted customers are available. For example, sell your products on Amazon, eBay, and multiple channels to improve your store’s brand visibility. You can also leverage your brick-and-mortar store.
Allow your customers to discover your loyalty program and ask them to register to your email list. Bring customers’ attention to your ads or promotions running on social media. You can also offer flyers to your customers with promo codes and allow them to share with others.
Use Influencer Marketing
Influencers are people who have many followers and the ability to control their purchasing behaviors. Using influencer marketing can promote your brand or business among prospective customers at a wide level.
To get benefits with an influencer marketing strategy, find influencers in your niche ensuring they align with your brand values and audience. Showcase your product and discuss it at an event. Write a blog related to your product with pertinent keywords and post updated content on social channels.
Selling products online can be an easier process by promoting your online store with these marketing strategies. If you are confused about which strategy to use for your store marketing, determine what is your goal. Invest in SEO if you want to reach new customers. If you have a powerful email list, use email marketing.
Start with social media marketing if you are doing well on social media channels. Remember, you will lose your customers if they don’t have an impressive experience. So, invest in a website design that draws online visitors and turns them into real buyers. Stay consistent and patient as success can’t be achieved overnight.