When it comes to your eCommerce Product Page, you need to pay very close attention to it. This is because it goes a long way in determining the success of your eCommerce business. There is no point in operating an eCommerce store that is not recording massive sales. One major way to ensure good sales lies in the crispness of your eCommerce product page
Many times, eCommerce store owners opt for very good niches and work with the best dropshipping platforms. But because the product pages are not catchy enough, they do not attract good traffic and generate sales in their stores.
Here, I have shared with you 11 best practices that can help you design a crisp and beautiful eCommerce page.
Shall we?
Best Practices to Design Crisp Ecommerce Product Pages
To give your eCommerce Product Pages the best user experience and increase sales, here are some practices you must carry out;
1. Decide on Page Layout
This is the first point of attraction to customers. Once your page layout is too clumsy and muddled up, it is a big turn-off for customers. That is why the first thing you should do is to use a simple and user-friendly page layout. Visitors should be able to navigate your Product page from one point to the other with ease. Even if a visitor has never visited an eCommerce product page, he should still have no difficulty finding his way around.
Use a theme that has a similar interface with well-known stores. Most often than not, there is the product picture on the left side while the copy takes the right angle. Then, an “Add to cart” button is cited close to the image.
Yours could also follow that pattern.
2. Beautiful Product Images
Make sure your product image describes the product well. From the product image, users should have a clear idea of what the product is.
While selecting a product image, the quality goes a long way. Avoid using images with low-quality or blurry views. Use beautiful and crisp product images. More importantly, use images that align with the theme and general design of your online store. It gives your product page a level of professionalism.
Peradventure the images you have are not those of high resolution, we now have sites or apps that can help you improve and enhance the image quality.
For each product, you could have more than one image to give a better view of the product. This is what we call a 360-degree product image.
Another thing you should take note of while adding a product image is the size of the image. Avoid using large-size images as it is not all users that have good internet speed. Once the load time for the image takes a longer time, it can discourage users. Use image compressors that can help in reducing the size without tampering with the quality.
Some dropshipping platforms allow you to import product images directly to your store such as Shopify. Over 20% of e-commerce stores worldwide are hosted on Shopify – which makes sense as an ideal platform for most people.
3. Creative Product Videos
Product videos have been known to keep users longer on your site even than images. You need to include a product video especially when the product is not too familiar to users.
Your product videos should be short and creative, not long and boring. The videos could be one showing what the product looks like. It could also be a demo video showing how to use the product. Other than that, you could include a video comprising the reviews and testimonials of users.
In all, you want to make sure that your videos are creative, and eye-catching and compel your users to purchase them. In as much as you want the videos to be of good quality, also avoid using videos with large sizes.
Just like in the product images, you could export product videos from your dropshipping platform.
4. Optimized Titles and Product descriptions
Your product title and Product description should be search engine optimized. That is, use keywords that users are searching for as regards that product.
After optimizing it, make your product description short and highly compelling. Before writing your product description, you should know who the product is meant for, what it is used for, how it is used and the edge the product has over similar products.
Once your product description answers these questions, customers will be compelled to buy it.
Also, while writing your product description, use simple and relatable words that your target audience can easily understand. A product description is a marketing copy and just as in great copy, customers should read your product description and understand it on the go. Avoid too much vague vocabulary.
5. Add Persuasive call-to-actions
No matter how compelling your product description can be, never assume that your customers know what to do. Add a call-to-action at the end. CTAs tell users what to do. It could be “Buy now”, “Add to cart”, or “see more”. Whatever action you want the users to take, include it.
Also, note that the location of your Call-to-action on the product page also matters. Make your CTAs very conspicuous. You can either place them directly below the product description or it could pop them up on the screen as users scroll through the product page.
While writing your call-to-action, include a sense of urgency. Generally, using the scarcity technique has always increased the conversion rate. You want to give them the sense of missing out on a deal if they do not take action immediately. It could be displaying the limited number of products left, free shipping for a few hours, a sales countdown, or anything that you think will spur your target audience to take action immediately.
6. Pricing Information
Never create a product image without including the pricing information. Hiding the pricing information and making users search unnecessarily can be a turn-off. The only category of eCommerce store owners that might not be able to include a fixed price on the product page is those rendering services.
For anything other than that, ensure you include the pricing information. It will help users make an informed decision immediately. It also reduces the stress of having users with no purchasing power reach out to you all the time.
In a case where you sell physical products, you would need to ship them down to users and since the shipping price is not fixed, include a shipping calculator. With the shipping calculator, buyers include their locations and it then calculates how much it will cost to have it delivered to the location.
At the end of the pricing information, including the different payment gateways you accept. Ensure you use more than one payment method so that buyers can have alternatives.
7. Add Upsells and Order Bumps
In upselling, you are advising the buyers to purchase a better upgrade of the product the buyer is currently checking out. In most cases, the product you are upselling should offer the benefit of the original product and more.
Order Bumps on the other hand an interception before the customer makes a purchase. You display an additional product that the buyer can add to his cart or purchase list.
Both upsells and order bumps need to be done strategically. This is because you do not want to bombard users with products that are not useful to them. In most cases, the products you are upselling are more expensive than the intended product. While for order bumps, try as much as possible to suggest products that are of similar pricing to the intended product.
It is quite seamless implementing, upselling and order bumps strategy on most eCommerce platforms like Shopify, WooCommerce, and even ClickFunnels for eCommerce software.
8. Include Reviews and Ratings
When you include reviews and rating sections on your eCommerce product page, customers can drop their reviews. This will encourage new users to buy the products. An average person will prefer to buy a product that was recommended by a user than one with a good product description.
That is why you want to eliminate all forms of barriers that might hinder the user from purchasing your store. To your well-optimized and compelling product page, allow reviews and ratings from previous customers.
You could send a short email to your customers asking them to leave a review on your product page. After that, make sure the reviews are visible on the product page. Remember the reviews are majorly to attract new customers especially if they are positive reviews. That is why you want to ensure that whatever products you sell in your eCommerce store are of good quality and serve the right purpose.
9. Include Payment, shipping, and return policy
The goal is to minimize the bounce rate and encourage users to buy from you. On your eCommerce product page, make sure to add the details of the shipping process. It could be that you offer free shipping if the total worth of the purchases is a particular amount. That might encourage customers to pick more products till that free shipping threshold is attained.
Other options could be free shipping to a particular region. Sometimes it encourages users from that country or region to make purchases from your store.
If you have other modalities to your delivery and payment process, this is a good place to include them.
Do you operate a return policy? If yes, state it clearly with the terms and conditions. It could be that products are allowed to be returned after 7 working days as long as the package is still intact and none of the features have been tampered with. If it will take 2 days for the money to be refunded on return, include that information as well.
You could also include a tracker for physical products that will be shipped such that customers can see the progress of the shipping process.
In as much as you want to give customers a good user experience, you also want to avoid any legal crises arising.
10. Add FAQs and Live chat
When you include FAQs and Live chat on your product page, you are improving your customer service. It also builds a level of engagement with your customers. FAQs are Frequently Asked Questions by customers. If you have an FAQ page, customers can ask their questions directly while you compile them and include them on the Product page.
You can also see questions that your customers are asking from the comment section. At other times, customers ask direct questions through live chats and email conversations.
All these questions are compiled together and included as a section on the product page.
Alternatively, you can respond to these questions through the live chat. Once users visit the platform, the live chat pops up and you can engage users from there.
11. Design Mobile-first
While designing your product page, ensure it is mobile-friendly. Research shows that over 50% of website traffic is generated from mobile phones.
People move around with mobile phones compared to PCs and there is a larger percentage that users will check out product pages on their mobile phones. Make sure your e-commerce page should be mobile friendly.
To keep the product page mobile-friendly, pay attention to the loading time. The human attention span is very low and nobody loves to waste time on a particular site when they can easily move on to another.
Also, minimize pop-ups as much as you can. Keep the text fonts legible. Remember it is a mobile device. You don’t want users to squint their eyes before they can read texts on your eCommerce product page. Lastly, include a search button so that users do not just scroll endlessly before arriving at where they are headed. They can easily type in what product they seek and it will be displayed.
Also, minimize pop-ups as much as you can. Keep the text fonts legible. Remember it is a mobile device. You don’t want users to squint their eyes before they can read texts on your eCommerce product page. Lastly, include a search button so that users do not just scroll endlessly before arriving at where they are headed. They can easily type in what product they seek and it will be displayed.
Ecommerce Product Pages that we love (Examples)
PooPourri
- Considering the kind of products they sell, their product description is written in such a way that does not give off any awkward feel.
- It has a “how it works” product video apart from its high-quality images
- It suggests relevant products that can also aid in keeping your loo clean and tidy.
Sixty-nine
- The product image clearly describes the products
- They have about 3 product images on one product
- Users can easily navigate their paths on the page- no clutter
Manitobah Mukluks
- The call-to-action is conspicuously displayed
- The page included story-telling which helps customers connect better with them
- The product images are very descriptive
Conclusion
Your product page is very important while setting up your eCommerce store. The moment you have too incessant bounce rates, Google automatically assumes that your eCommerce store is not relevant to users and it drops the ranking.
Designing a crisp eCommerce product page is the next thing you should pay attention to after deciding on the niche and product category you want in your store. If you painstakingly carry out all we have discussed above, your product page will be a point of attraction to users.
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